I once heard a guy say that having a website is like having a bomb; the best reason to build a website for your business is that "the other guy has one." It's the 21st century and the fastest and most cost effective way to get your message to the greatest number of people is the Internet. It's fast becoming the new "yellow pages" for people looking for products and services, like the ones that you provide.

As little as ten years ago, the Internet would have been written off by most folks as science fiction or perhaps the domain of an obscure academia project, but today the "web" is a part of the daily lives of millions of people. And the number is growing each day like a runaway snowball. With the arrival of high speed connections and inexpensive broad-band access, there soon will be a day will the Internet will reach almost everybody, much as TV does today..

So, is that enough people for your message? Are you going to be where people who are looking for you can find you? Do you need to keep up with the "other guy."

Are you ready to step though the door to the future?

The Web is a very visual media, but it's also a "pull" media. Visitors to your site will have to "do" something to get something. This is usually clicking on a link to go forward to more information. If you can't compel them to click to the next part of the message, your message, is lost and they will go to somebody else's site.

(Television, by way of contrast is a "push" media, which means that the message will be displayed with no request or action from the "user" (or in TVs case, the viewer). If your message tunes them out, however, they may just reach for the remote.)

In order to build a website that works for you, you first need to remember the first rule of communication, whether it be written, spoken or web-based. That rule is "know your audience." If you bore them or they think your message is irrelevant to them, they tune you out faster than a couch potato can change a channel.

StarWeb can help you deliver your message
Unlike TV, where everybody has the same setup, computer users can vary tremendously in the scope of their equipment, the speed of their connection and the length of time they are willing to invest getting to your message. For this reason, there are some things to keep in mind when designing a website.

Web browsers, like Internet Explorer, Netscape's Navigator, or America Online's internet screen are not all created equal. They differ in the way they display information and are subject to the equipment they run on. A "power user" may have a more powerful system with a high screen resolution of 1600x1200, while a user with laptop or an older machine my only have a lower resolution of 1024x768. The second machine has only 40% of the pixels of the "power users." Your web message needs to take this in to account so that each user sees, and is compelled by, the same message.

Also, the speed of the connection can also greatly affect the delivery of the message. Fast DSL or cable modems are great for moving large volumes of data, like movie images and sound, while users with slower dial up connections would loose patience with a twenty minute download just to find out about your product. The message must be tailored so that it's relevant to any viewer no matter how they are viewing it.

Is the Web for You
Creating the imagery and being able to optimize it for the appropriate medium puts StarWeb Corp.'s web design team in the special position of doing it all - custom creating the images that make your message compeling and presenting them so they have the best chance to work for you on the web.

If you're note sure if the web is something that might be effective for your business, think about your "message." Web site need to grab the viewer and convey a mood, a tone or create a strong desire. They need also need a way to allow the viewer to act on that, whether its to get more information, contact a sales rep, find out where they can get a product or actually order the product on line.

Do you have a stong message that can motiveate your potential customers?

If you do, you should be on the web!

StarWeb would welcome the opportunity to disucss your website needs with you. Please give us a call or send us an email about your web site needs. (just click on the card below to send us a message). We'll set up an appointment for a convient time to discuss you needs and wants for a website that reprresents your business.